DECATHLON

Animated visual assets

Decathlon believes in the power of sport to enrich lives. This collection of animated assets is a reflection of Decathlon’s dynamic approach to empower people through sport with both indoor and outdoor activities. The animations featured here span a variety of formats and purposes, from social media campaigns to in-store displays and digital advertising.

Discipline: Motion design

Tools: Photoshop, After Effetcs

Objectives

Creating a visual identity that resonates with the company's target audience.

Obstacles

To align the branding across various platforms, from social media to websites.

With these visuals, I tried to capture the essence of sport. I wanted them to be a reflection of strength, effort, perseverance and success. By integrating minimalist design with emotionally charged imagery.

Decathlon is an active but also resilient brand. The "glitch" storyline is a reflection on the idea that a moment of struggle or setback isn't a failure, but rather part of an ongoing process just like a play in progress in sports.