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DECATHLON

Visual assets

For this concept, I designed a series of marketing posters and social media assets that align with the brand's mission to inspire and engage its audience. This concept communicates a cycle of continual improvement, a journey that never truly ends but constantly evolves.

Discipline: Brand design

Tools: Photoshop, Procreate

First, I analyzed Decathlon’s existing branding materials. It is worth to highlight that Decathlon has changed their its brand identity approximately 8 months ago).

(Here is my moddboard down below)

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The new logo embodies the concept of movement through its spinning form, symbolizing both literal and figurative momentum.

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I used raw, emotional sports imagery that speaks to the tenacity and determination required in sports, paralleling these themes with the brand’s core message.

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The clean, minimalist design ensures the visuals remain focused and direct, with sharp lines and a monochromatic color palette to evoke strength, simplicity, and confidence.

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The ads down below are meant to capture the brand energy without unecessary complexity. It's a shoutout to the dedication behind Decathlon's brand while appealing to sport enthusiasts at every level of performance. 

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The design is straightfoward. It's a mix of sequences showing moments of life with people practising different activities using Decathlon products, with the background of their environment in a soft blur. In those, I meant  to highlight that the brand caters to all types of need with high-quality products.

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