GOCANCEL

Animated visual assets

I the company solely Graphic Designer, I got to develop a set of motion design assets that would seamlessly integrate into the brand's various video campaigns. These visuals needed to be striking yet functional, maintaining the brand's identity while enhancing viewer engagement.

Discipline: Motion design

Tools: Photoshop, After Effetcs

Objectives

Creating assets had to work across various formats, from social media clips to full-length videos, capturing attention quickly and communicating the brand's message clearly

Obstacles

The main challenge was balancing creativity with consistency. The brand had a defined aesthetic, but finding innovative ways to keep the visuals fresh and exciting while adhering to these guidelines required constant iteration.