Creation of a new brand

Following an internal audit, I uncovered that the  brand came to life with no agreement on the logo, colors, visual assets. Secondly, the company logo was used by another one of the CEO portfolio companies which created brand confusion. That's the reason why I created a new visuald identity system more aligned with the company targets.

Brand designer      |      Sketch, Photoshop, Procreate, Asana      |      2 months      |      2021

Client

As the number of subscriptions continues to grow, so does the need for a reliable & hassle-free cancellation process. That's the aim of GoCancel, developping an innovative solution designed to help users effortlessly terminate subscriptions with one click.