Refinement of a brand visual identity
The company's existing brand guideline was outdated and lacked critical information. This left room for inconsistencies and confusion, making it difficult for designers and non-designers to maintain a cohesive brand identity online and offline. In this project, I revamped an old brand guideline.
Brand designer | Figma, Photoshop, Illustrator, Procreate, Notion | 2 months | 2022
Client
Salonized has been empowering salon professionals with a software solution designed to simplify salon management, enhance customer experiences, and boost your business's efficiency.
The brandbook - Before & After
For this revamp, I initiated a thorough research process to understand the company's history, culture, and vision. I conducting interviews with creative teams and collected available fragments from the old brand guideline and cross-referenced them with industry best practices and design trends.
Side-by-side comparison
OLD VERSION CONTENT
NEW VERSION CONTENT
Company story
Logo
Logo alternative
Tagline
Colour palette
Font
Social media
Illustrations
Photographies
Templates
Business card
Flyers
Resources link
Contact info
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Outdated
Incomplete
Outdated
Outdated & incomplete
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